On January 8, 2010, the BBC reported an attack on three churches in the Malaysian capital of Kuala Lumpur, carried out in the wake of a court decision allowing non-Muslims to use the word Allah when referring to God. A week later, on January 19, 2010, renewed violence between Christian and Muslim gangs in the Nigerian city of Jos left at least 149 people dead.

The project redefines the childhood idea that '...names will never hurt you', by spelling out the names of the main Abrahamic religions and deities with words constructed out of battle-size sticks and stones, punctuated by blood. The abstract nouns against a blank background represent the abstract notion of religion and god, and the physical and natural elements of the material reflect on the earthly, man-made nature of the subject.

The outcome is a comment on killings done in the name of religions and the myths and equivocations told to children in an attempt to protect them from the spectrum of humanity, and prolong their ignorance.